Search Engine Optimization

What does SEO mean?

SEO stands for Search Engine Optimization. It’s a process used to increase a website’s visibility on search engines like Google. The goal is to improve the site’s ranking in search results, making it more likely for people to find it when they search for related topics. SEO involves optimizing website content, structure, and other elements to make it more attractive to search engines. This can include using specific keywords, improving site speed, and ensuring the website is mobile-friendly. By doing SEO, websites aim to attract more visitors organically, without paying for ads.

What are SEO services?

SEO services involve optimizing a website to improve its visibility and ranking on search engines. This includes keyword research, on-page optimization (like improving content and HTML), technical SEO (enhancing site speed and mobile-friendliness), and building quality backlinks. These services aim to increase organic traffic to the site.

The most recent data indicate that 51 million people in Italy use the Internet, and half of these use Google before making a purchase. These are all potential sources of customers already looking for your products and services, the important thing is to reach them.

SEO Services

Keyword Research

Keyword research is the first fundamental step that analyzes how people search for your services and products online and how often. Upon completion, we will have a rough understanding of the market and the product lines to be created. This process is essential for understanding the demand in the e-commerce market and determining the most effective keywords.

Market and Competitor Analysis

Search engine positions can be compared to the location of a physical store. Not every store can open a branch on Milan’s Via Montenapoleone, and not all will be successful. After gathering inquiries from potential customers, it is important to understand what market share is realistically achievable. This involves competitor analysis and selecting the first target areas. Ranking positions on search engines are crucial to online success.

SEO strategy development

By understanding the market and demand, a customized promotion strategy for the website can be developed. Here we take into account the chosen market, resources, and actions needed. Based on our analysis, we devise a customizedstrategy that includes on-site techniques, such as content optimization, and off-site strategies, such as link building, to improve ranking.

Content Strategy Development

The determining factor for your position in search results is content. Google analyzes the text and other information on your site to understand what it is about, and quality content that meets the user’s needs is placed high in the results. When we develop a strategy, we will look for a balance between SEO requirements and relevance to the user.

Conten Marketing

In addition to services, people often seek information about these services. Content is king in the world of web marketing. For example, a person with back pain looks first for symptoms and causes, and then for a specific doctor. With the right content strategy, you can attract potential customers during the uncertainty phase by answering their questions and proposing solutions. We will create a content strategy for the blog that reaches a wide audience of potential customers.

Local SEO

Local SEO is the procedure that allows your business to be visible for geographic searches, especially within the Google map ( Google Maps). With local SEO services, we can help you improve online visibility, rank above your local competition, generate more traffic, and increase sales. 

Local SEO is the powerful tool that can make a difference for your business.

Link building and off-page SEO

To a certain extent, Google also evaluates what others are saying about you and your website. This mainly concerns the practice of link building leading to your website. This action, besides being of technical relevance, takes on a crucial role in building and consolidating the reputation of your brand. Therefore, with great care, we carefully select the most suitable and authoritative websites for publishing relevant information regarding your business.

Technical SEO

As mentioned above, Google evaluates a site based on a large number of parameters, and one of them is the structure and technical condition of the site. We provide a technical review service to fix bugs that interfere with site promotion.

We fix any technical problems that might hinder its performance. A fast, well-structured website is critical for a good user experience and optimal search engine rankings.

SEO Audit

Do you already know how SEO works, but you can’t get results? We are ready to audit your website and give you a clear answer as to why you are not getting results. Our team of SEO specialists is ready to evaluate your website and provide advice on how to improve your online presence. An SEO audit can reveal areas for improvement and opportunities to increase visibility and conversions.

 

Setting up analysis and reports

To monitor results and make quick decisions, we install cutting-edge tools such as Google Analytics and generate easy-to-understand reports.

This way we can see exactly where the customer is coming from. We provide detailed reports that show the effectiveness of our strategies. These reports will give you valuable insights into user behavior and your site’s performance.

International SEO

With our extensive operations in the U.S. market and other countries, we are able to define the strategy to attract clients from other countries. Our expertise in SEO is further enhanced by working with our clients in the United States, where SEO is highly competitive and constantly evolving. By choosing to work with us, you will have access to the most advanced and successful techniques in the market.

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How much do SEO services cost?

The price of SEO services varies depending on the size of the project and the niches chosen, ranging from 1,000 to 5,000 euros. This does not include content and link building fees.

Why Choose Us?

SEO is an effective marketing technique that, when applied correctly, can make you successful in your industry. Our expertise in SEO is further enhanced by working with most of our clients in the United States, where SEO is highly competitive and constantly evolving. By choosing to work with us, you will have access to the most advanced and successful techniques in the market.

FAQ

  • How long does it take to see results?

    SEO is a long-term solution that is worth it for its effectiveness. The first effects are visible after 2-3 months of changes to the website, but you need to wait at least six months to see real and lasting results.

  • Is SEO suitable for everyone?

    In our opinion, it is important to consider the basic SEO settings for any business and this is precisely what we do for our clients when building their website. To decide whether to integrate SEO into your marketing strategy, you need to evaluate both the project and the market.

  • Are there any guarantees for SEO?

    It is impossible to guarantee a specific location on Google. Although there are techniques that can be used to “promise” such guarantees, Google’s algorithm is secret and no certainty can be provided. However, we can guarantee our commitment and the work required to get the desired results, and once there are positive signs we can provide a forecast on results and traffic.

     
     
  • What does "on-site" and "off-site" mean in SEO optimization?

    “On-site” refers to optimizations directly on your website, such as changing the content and structure. “Off-site” includes external actions, such as link building and social media presence, to improve your site’s online reputation.ornire 

  • What benefits can SEO optimization bring to my e-commerce?

    SEO optimization can increase the visibility of your e-commerce on search engines, attract more qualified traffic and increase conversions, thereby improving sales.

  • What is "link building" and how can it help my website?

    link building” is the practice of getting high-quality links from other websites to yours. These links increase your site’s authority in the eyes of Google, improving its ranking in search results.

  • What are the SEO services offered by a Digital Marketing Agency?

    Our SEO services include on-site and off-site optimization, link building, competitor analysis, customized consulting, and more.

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